How to Set up Google Tag Manager in WordPress

Ashish Kale — Thu, 29 Feb 2024 12:19:14 +0000

Understanding exactly how visitors interact with your WordPress website will teach you a lot about its workings. Whereas analytics tools will help you to monitor certain information by default.

Simultaneously, Google Tag Manager offers an easy way to develop and manage tags on your website without understating the coding This tool will guide you to create conditions for tracking particular actions on the website, like how many times a document is downloaded, how often a link is clicked on, or how many people watched an embedded video.

This document will help you learn what Google Tag Manager is, and what are the steps to set up a Google Tag Manager in WordPress.

What is Google Tag Manager?

It is a free tracking tool that allows you to manage and deploy website tags without changing the code.

It has in-build templates that are integrated with Google Ads, Google Analytics, and other tools. With the help of its preview mode, you can monitor the tags or triggers that work well before they get published.

There are two main ways to set up Google Tag Manager (GTM) in WordPress:

1. Using a Plugin:

This is the recommended method for most users as it’s easier and doesn’t require editing theme files. Here’s how to do it:

Install the plugin: Search for “Google Tag Manager” in the WordPress plugin directory and install the plugin by DuracellTomi.
Activate the plugin: Once installed, go to “Settings” and then “Google Tag Manager.”
Enter your GTM container ID: You can find this ID in your GTM account under “Container”.
Save the settings: Now, the GTM code will be automatically added to your website’s header and body sections.

2. Editing Theme Files:

This method involves manually adding the GTM code to your theme’s header.php file. It’s a less recommended approach as it requires some technical knowledge and can be overwritten when you update your theme. Here’s how to do it:

Access your WordPress dashboard: Go to “Appearance” and then “Theme File Editor.”
Locate the header.php file: Click on the theme header file (e.g., header.php).
Find the tag: Look for the opening tag in the code.
Copy the GTM code snippet: Go to your GTM account and copy the provided code snippet.
Paste the code: Paste the first part of the code snippet just below the opening tag.
Click on the Save button: You have to click on the “Update File” button to save your changes.

Additional Tips:

Backup your website: It’s always recommended to back up your website before making any changes to theme files.
Test your website: After adding the GTM code, ensure your website still functions correctly.
Use a preview and debug mode: GTM offers a preview and debug mode to help you test your tags before publishing them.

Set Up Google Tag Manager Soon!

Unleashing Google Tag Manager’s full potential in WordPress has never been this simple.

From better analytics to more personalized user experiences, Google Tag Manager on your WordPress site can make a world of difference. Ready to step up your game? Check out our step-by-step guide.

Tag or share with your friend who needs this setup on their WordPress site.