Social Media Marketing For Your Business- It’s Pros & Cons?

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Nowadays, Internet Marketing or Digital Marketing has become the need of every business. From startups to big companies, every type of industry needs digital marketing tools to achieve growth. With smartphones in hand with fast speed of the Internet, people are relying more on Internet media for searching for businesses as well as when they look for a service, they prefer to search online. This causes businesses to show their presence for being online otherwise they may lose potential customers. People prefer to look for services on Google search; they go through their businesses websites, take information about the services that a business is providing, search for other vendors that providing the same service with cheap rate and exciting offers, read product reviews and testimonials from customers and finally make a decision of buying. This is about the customer’s mindset while buying online. But here I want you to focus on the role of social media while marketing products. Social media is a powerful tool and it has the power to make someone star in a night. Social media is playing an important role in the Digital Marketing of services and products. 

The best organic positioning strategy on the internet is through SEO, but the resources needed to achieve the objectives in a sustained manner are high. That is why it is important to use other plans that help in the organic presence online, which complement the search engine optimization activity, not only of web pages but also of blogs and social profiles. In this article, I am going to focus on the advantages and drawbacks of Social Media Marketing. 


1. Improve SEO

When you share the content on social media, it links backs to your website. In the same way that each incoming link to your site is a “point” for Google, every time someone shares a content generated by you, it is giving you “points” to improve the positioning of that content and therefore the support that it house and yourself. The more people show that they like your content, Google will also like your content to appear on the search results pages. It is necessary to design a strategy, defining what you want to achieve, with what means and to what target audience we are going to address. Content should be appealing and engaging that could attract the people to take a look at your social network profile and could be converted into potential customers.

2. Help to establish personal relationships

With an active presence in social networks, long and friendly conversations are created with your contacts. These contacts in many cases will become relevant to people in your sphere of influence, which will allow you to meet your contacts and trustworthy people, which implies a greater reach in the dissemination of your messages, as well as a greater response (measured in comments and new conversations). Conversing one by one makes it easy for you to offer personalized service and build trust in the other party. 

3. Social content can be reused and redistributed

Belonging to and participating in several social media groups is relatively simple, so you can take your content with you and reuse it, adapting it in each group to its purpose and to the people who use it. You can use the same post that is used for Twitter, Facebook, and Instagram with the Hashtag strategy. It is a way to reduce resources for an active presence on different media, but without resorting to copy/paste.

4. More specific networks lead to more customers

In the United States, 65% of B2B companies have captured at least one customer through LinkedIn, well above Twitter (40%) and Facebook (43%). Therefore, if we can discover which networks are appropriate to comment on the services we offer and in which our target audience is located, we will be closer to contacting potential clients. It is a matter of prioritizing, observing the behavior of each community before our comments. In the case of B2C, Facebook leads the ranking, with 77% of companies that have captured customers through the social network.

5. Provide content generated by your contacts

The largest consumer group in history bases much of its purchase decision on the recommendations of other people or reviews. Usually, people value that content before purchasing online or while eating out in a restaurant. In most cases, before deciding on the purchase of products or contracting services, the first thing that is done is to consult what those who have already bought or hired previously.


1. Does not work without content

The content creation and dissemination strategy are basic. Articles, videos, memes, infographics, comments, blogs, Press Releases are necessary and must be generated frequently. The main objective is to take people to your sites, but for that, you have to provoke that desire by promising good content.

That good content is generated through experience, imagination, knowledge and especially with TIME.

2. Success is achieved only in the long term

With exceptions (celebrities), your social profiles and content sites will not generate much traffic from the beginning. The growth is tremendous if the content is generated constantly with great quality and uniqueness. You have to keep patience for several months to get likes, followers, readers, subscribers, friends and new people to talk about your products or services.

3. Content expires fast

In search engines, the content and its page that hosts it usually remains permanently indexed. In social networks, everything goes very fast and a tweet announcing a wonderful new article is quickly lost in the timeline of your followers. The same happens in the Facebook wall and the messages of groups on LinkedIn. The updates from social networks such as fact its natural functioning causes rapid content expiration.

4. Intensive monitoring is necessary

For each profile it is necessary to be monitored from experts, to detect mentions, new comments, questions, reviews. There are tools to control these social reactions, but it is hard work to attend to each of them daily.

5. Reviews

 One negative review of your business can destroy your reputation and efforts. However, you can handle such situations by the appropriate response to the customer. Also, many people create fake accounts to put negative reviews to spoil someone’s business. As a business owner, you have to be aware of such negative sides of Internet marketing. 


I hope this article gives you an idea about social media marketing, its advantages, and drawbacks. There is no doubt that social media is a powerful weapon to boost your business with vast internet growth and technology but at the same time, you should be aware of the disadvantages of it. I recommend you to use social media marketing for your businesses with quality content and quality service that does not affect your branding and reputation. Thank you for reading this blog. We will meet in the next blog with a more interesting and trending topic. See you soon.

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Tips For Drupal SEO Modules

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Drupal is an open source content management platform powering millions of websites and applications. Here are the SEO modules that you should definitely have installed and configured if you own a Drupal website

How you can quickly harness the power of Drupal to get your site indexed and get top rankings in Search Engines.

Tips For Drupal SEO Modules copy

Best 10 Drupal modules for website marketing

1) Page Title

You will Allows use to separate the page title from the content. The title given to a page is usually peppered with relevant keywords to attract maximum attention from search engines.

Click the Following Link and See how the page titles should be structured.

Drupal Page Title

2) Pathauto

The Pathauto module to define patterns and automatically generate URLs based on these patterns. This module helps to generate optimized URLs that are highly SEO-friendly in nature.

For example,

Pathauto helps convert a Drupal-generated URL such as “mywebsite/node/15” into a more meaningful one like ““.

Click the Following Link and See how the Pathauto should be structured.

Drupal Pathauto


3) XML Sitemap

XML Sitemap module will help search engine crawlers determine what new content is on your website, and what the paths are. Sitemaps are a listing of content on your website.

Click the Following Link and See how the XML Sitemap should be structured.

Drupal XML Sitemap

4) Google Analytics

This module will reports on who is visiting your website. You can see the top keywords for your site, your top entry and exit points, who is driving traffic to your site.

Click the Following Link and See how the Google Analytics should be structured.

Drupal Google Analytics

5) Global Redirect

Global Redirect module handles 301 redirects on your website automatically.

Click the Following Link and See how the Global Redirect should be structured.

Drupal Global Redirect

6) Redirect :

Search engines hate pages that can be accessed two or more URLs. Get rid of duplicate URLs by using the Redirect module to explicitly redirect to useful links while getting rid of 404 error pages.

Click the Following Link and See how the Redirect should be structured.

Drupal Redirect


7) Metatag :

Metatag module define metadata on your content. This module is highly recommended to have Meta Descriptions on all content on your website. This module allows you to set some meta tags for each node, view or panels page.

Website can go nowhere without “Meta tags”, “Description”, “Page Title” or “Keywords”, Drupal has you covered! Each page you create can have their own share of meta tags to rise above other competing sites.

Click the Following Link and See how the Metatag be structured.

Drupal Metatag

8) Content Optimizer :

Content Optimizer module will help monitor nodes within your site and provide useful tips on SEO best practices.

Click the Following Link and See how the Content Optimizer be structured.

Drupal Content Optimizer


9) Alinks :

Alinks module will create automatic links. Allows users to associates defined text to links. This module is based on the wordpress module “alinks”. Very easy to use, just enter your normal content and setup the terms/links you want on your site through the administration interface.

Click the Following Link and See how the Alinks be structured.

Drupal Alinks

10) SEO Compliance Checker :

This module mainly checks for on page SEO. If a publisher saves or previews a node, the module performs a set of checks and gives the user a feedback on the compliance of the rules.

Click the Following Link and See how the SEO Compliance Checker be structured.

Drupal SEO Compliance Checker


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